direct

What is Consumer Direct Marketing?

consumer direct marketing

Consumer Direct Marketing is a form of marketing in which the consumer goes directly to communications about products and services. In this age of information explosion there are different channels for direct to consumer advertising, which is the main reason for the increasing popularity. text messaging cell phone, email, interactive website for consumption, online advertising, brochures, catalog distribution, promotional mail and outdoor advertising are some of the main means of direct marketing to the consumer. marketing messages emphasize customer focus, data and accountability.

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